How to use 24Metrics AdSecurity platform to track … everything
Say goodbye to all the different platforms you are using and migrate to AdSecurity in order to have all the tools you need under one roof. Set up Offers and Publishers, generate tracking links, optimize traffic and targeting, screen clicks and conversion for fraud. And of course, fire pixels only for valid conversions.
There are a few main steps in order to get the offers running:
- create Attribution Integration
- create one or more Advertiers
- create Offers (they will always be related to an advertiser)
- crate Publishers
- define Targetings and also Fraud filters
- generate tracking links for your partners
How to use the Attribution/Tracking features:
In order to activate the attribution, you will need to create an Attribution Integration.
- Go to Integrations and click on +New Integration
- Select AdSecurity Platform
- Click on Save and Proceed to set up the basics.
- Define Click settings
- Click Save and continue with Conversions set up
Note: for testing purposes, it is not necessary to set up a custom domain yet.
Conversions settings:
- Define your Postback parameters in order to generate the Global URL
- Note: a custom Postback can be generated on offer level as well when an offer is created.
Now, it’s time to start creating Offers and Publishers.
Keep in mind that offers are related to an Advertiser so the first step would be to create and Advertiser as reference, then create Offers and, finally, the Publishers so you’l be able to generate a tracking link for a specific partner.
Step 1: Advertiser creation
- Go to Advertisers menu and click on +Add New Advertiser
- Fill in the info
- Click Save
Step 2: Create and Offer
- Go to Offers menu and click on +Add New Offer
- Fill in the info and define the preview and offer link
- Click Save
IMPORTANT NOTE: Additionally, you may also define various landing pages for the same offer, Targeting Groups (Geo, Language, etc), Revenues and Payouts, Fraud detection rules, etc.
Step 3: Create a Publisher
- Go to Publishers menu and click on +Add New Publisher
- Fill in the details and click Save
How to Generate a tracking link for a Publisher
- Go to Offers menu, choose an offer and click on Get Tracking Link
- Define the Publisher and add extra parameters if needed.
How to activate Fraud Screening?
- Go to the Filters/Targeting menu , select your Attribution Integration and define the different global filters you want to use with your offers.
- You may also create Custom Filter Groups for specific offers only from the same page.
INFO:
Please contact your Account Manager at 24Metrics AdSecurity Platform and ask for free support with the setup and the training during the Beta Testing period.