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Attribution / Tracking Solution

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24metrics Support
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How to use 24Metrics AdSecurity tracking feature?

Say goodbye to all the different platforms you are using and migrate to AdSecurity in order to have all the tools you need under one roof. Set up Offers and Publishers, generate tracking links, optimize traffic and targeting, screen clicks and conversion for fraud. And of course, fire pixels only for valid conversions.

 

There are a few main steps in order to get the offers running:

  1. Create an Attribution Integration
  2. Create one or more Advertisers
  3. Create an Offer (offers are always connected to an Advertiser)
  4. Create a PublisherP
  5. Define Targeting an/or Fraud filters for your Offer/s
  6. Generate a Tracking Link for your Publisher

 

1. How create an Attribution/Tracking Integration:

In order to activate the attribution, you will need to create an Attribution Integration.

  • Go to Integrations and click on +New Integration
  • Select AdSecurity Platform icon
  • Click on Save and Proceed to set up the basics.

 

  • Define global Click Settings
  • Click Save and continue with Conversions set up

Note: for testing purposes, it is not necessary to set up a custom domain yet.

 

Conversions settings:

  • Define your Postback Parameters in order to generate the Global URL
  • Note: a custom Postback can be generated on offer level as well.


2. How to create Advertisers, Offers and Publishers

Keep in mind that offers are related to an Advertiser so the first step would be to create and Advertiser as reference, then create Offers and, finally, the Publishers so you’l be able to generate a tracking link for a specific partner.

 

Step 1: Advertiser creation

  • Go to Advertisers menu and click on +Add New Advertiser
  • Fill in the info
  • Click Save

 

 

Step 2: Create and Offer

  • Go to Offers menu and click on +Add New Offer
  • Fill in the info and define the preview and offer link
  • Click Save


IMPORTANT NOTE: Additionally, you may also define various landing pages for the same offer, Targeting Groups (Geo, Language, etc), Revenues and Payouts, Fraud detection rules, etc.

 

 

Step 3: Create a Publisher

  • Go to Publishers menu and click on +Add New Publisher
  • Fill in the details and click Save

 

 

 

3. How to Generate a tracking link for a Publisher

  • Go to Offers menu, choose an offer and click on Get Tracking Link
  • Define the Publisher and add extra parameters if needed.

 

 

4. How to activate Fraud Screening?

  • Go to the Filters/Targeting menu , select your Attribution Integration and define the different Global filters (rules) you want to use with your offers.
  • You may also create Custom Filter Groups for specific offers only from the same page.
  • From the Offer page, go to Fraud Detection TAB and select the Filter Group you want to apply to your offer.

 

 

 

INFO:

Please contact your Account Manager at 24Metrics AdSecurity Platform and ask for free support with the setup and the training during the Beta Testing period.