Using Offer Groups, allows smart redirecting, where the sent traffic failed the fraud checks. Then this traffic gets automatically selected by 24Metrics AdSecurity Platform the most appropriate Offer / Redirect URL.
Offer Groups are accessed through the menu > Offer > Offer Group
Each Offer has a priority that can be changed by drag and drop in the Interface. The higher the offer in the ranking, the higher the priority it has, in which 24Metrics AdSecurity Platform attempts to send rejected traffic from another offer to it. If the next offer, also does not allow this type of Offer traffic, 24Metrics AdSecurity Platform automatically continues to redirect the rejected traffic, until it finds a suitable offer for it.
E.g. Offer 1 has the highest priority and has a check, to not allow VPN traffic. 24Metrics AdSecurity Platform will then attempt to send this Click to Offer 2. If Offer 2 also does not allow VPN traffic it will continue to Offer 3 and so on. If none of the offers inside the same Offer Group, allow VPN Clicks, 24Metrics AdSecurity Platform will use the Global Fallback URL defined on the integration.
Illustration of Redirect Logic:
We also are able to define the Redirect URL and Fallback URL on Tracking URL Level. This is done by adding the parameter &redirect_url / &fallback_url to the tracking URL. Once added, 24Metrics AdSecurity Platform will use the defined URL parameters.
NOTE: URL Redirect / Fallback parameters can only be used on Integration Level and unless the Offer is specifically already defined with a URL parameter, inside the User Interface. Already defined Redirect / Fallback URLs inside the User Interface, are not overwritten by an external parameter.