At 24Metrics AdSecurity Platform, we offer a wide selection of filters.
When configuring a new integration, it can be overwhelming to choose the right filters. Different types of campaigns require different filter settings.
Base on our long-term experience, we pre-defined filter combinations for the most relevant campaign types. This feature can help you to find the most effective combination of filter for your current use case.
1. Go to Filters then Select integration from the drop-down meu. See the filter groups of the integration and choose the filter group to be modified. You can also create a Custom Filter Group as well.
2. Choose Detection Strategy for Clicks an Conversions and check how the filter setting are changing.
| Detection Strategy | Included Filters |
|
Custom |
You are able to create your own detection strategy and save a custom combination of filters. |
| Mobile CPI | Emulator&Bots, VPN/Proxy, Old Devices, Duplicate Clicks, Device ID Check, Duplicate IP, Conversions Rejection Threshold |
| LeadGen | Emulators&Bots, VPN/Proxy, Old Devices, Duplicate Clicks, Duplicate IP, Conversions Rejection Threshold |
| CPC Campaign | Emulators&Bots, VPN/Proxy, Referer URL Patterns, Old Devices, Duplicate Clicks, Device ID Check, Duplicate IP, Conversions Rejection Threshold |
| Disable all Filters | No filters selected |
| Appsflyer P360 | Emulators&Bots, VPN/Proxy, Sub ID Validity Check, Old Devices, Duplicate Clicks, Device ID Check, Duplicate IP, Conversions Rejection Threshold, Click Capping, Duplicate Device ID |
| Popunder | Emulators&Bots, VPN/Proxy, Sub ID Validity Check, Old Devices, Duplicate Clicks, Duplicate IP, Click Capping |
| Search | Emulator Bots, VPN Proxy, Click Flooding, Keyword |
| CR Booster | Emulator Bots, VPN Proxy, Click Flooding, Old Devices |
3. Choose Detection Strategy for Conversions and check how the filter setting change.
| Detection Strategy | Included Filters |
| Custom | Choose your own combination. |
| Mobile CPI | Emulators&Bots, VPN/Proxy, Third Party Rejection, Duplicate IP, Sub ID Validity Check, Conversion Rate, Old Devices, Click Spam, Session Time, Low Session Time Anomaly |
| LeadGen | Emulators&Bots, VPN/Proxy, Duplicate IP, Conversion Rate, Language Filter, Old Devices, Referer URL Patterns, Session Time, Low Session Time Anomaly |
| eCommerce | Emulator&Bots, VPN/Proxy, Duplicate IP, Conversion Rate, Old Devices, Click Spam, Session Time, Low Session Time Anomaly |
| Disable all Filters | No filters selected |
| Mobile CPA |
Emulators&Bots, VPN/Proxy, Third Party Rejection, Duplicate IP, Sub ID Validity Check, Old Devices, Referer URL Patterns, Click Spam, Session Time, Low Session Anomaly |
4. Test your filter selection and adjust the filters and thresholds.
With the Detection Strategies we provide a basis on which you can build your own rules. So now it is your turn to analyse the results and do the fintetuning based on your business and domain knowledge.