With 24Metricas AdSecurity Platform, the rejected clicks can be sent to custom Fallback URLs defined on Parameter Level.
What does it mean?
- It means that the tracking link can contain a parameter=you_fallback_link
- This is the link that the platform will use to redirect the flagged/rejected links.
This can be set either by the Network / Advertiser or also by the person sending the publisher. This option is particular useful for publishers that want to monetize rejected clicks with other offers.
24Metrics Parameter &fallback_url=https://yahoo.com
Important Note
- When using parameters in the fallback URL it has mandatory to use a URL encoded URL as otherwise parameter wont be passed correctly. To generate an encoded URL please visit URL Encoder Website here.
Example Link:
This is an example of 24Metrics tracking link that will be generated by your integration:
https://hasoffers.24metrics.de/aff_c?offer_id=41&aff_id=4&fallback_url=your_encoded_link_here
URL Encoding for Parameters using the Encoder website above:
Your redirect URL / fallback - https://example.com/?sub_id=123&custom_param=abc
Fallback URL after being Encoded becomes:
fallback_url=https%3A%2F%2Fexample.com%2F%3Fsub_id%3D123%26custom_param%3Dabc
Final Link to use live:
https://hasoffers.24metrics.de/aff_c?offer_id=41&aff_id=4&fallback_url=https%3A%2F%2Fexample.com%2F%3Fsub_id%3D123%26custom_param%3Dabc