With 24Metricas AdSecurity Platform, the rejected clicks can be sent to custom Fallback URLs defined on Parameter Level.
What does it mean?
- It means that the tracking link can contain a parameter=you_fallback_link
- This is the link that the platform will use to redirect the flagged/rejected links.
This can be set either by the Network / Advertiser or also by the person sending the publisher. This option is particular useful for publishers that want to monetize rejected clicks with other offers.
24Metrics Parameter &fallback_url=https://yahoo.com
- When using parameters in the fallback URL it has mandatory to use a URL encoded URL as otherwise parameter wont be passed correctly. To generate an encoded URL please visit URL Encoder Website here.
This is an example of 24Metrics tracking link that will be generated by your integration:
URL Encoding for Parameters using the Encoder website above:
Your redirect URL / fallback - https://example.com/?sub_id=123&custom_param=abc
Fallback URL after being Encoded becomes:
Final Link to use live: