24Metrics AdSecurity Platform offers the possibility to send Postbacks to third party systems as well.
When you integrate conversion screening, the system allows you to set and fire postbacks to your affiliates based on conversion status (approved, rejected or both) and/or based on the specific rejection reason as well.
Apply to all or only to specific offers and partners
The settings are user-friendly and will allow you to apply the postback on any offer and/or publisher OR on specific offers and/or publishers only.
URL Postback mapping
The URL can be mapped with a wide range of parameters as well, including “status” and “rejection reason”, transaction ID, etc.
Postback firing based on Status
There are 3 options for firing the postback:
- for any conversion
- for approved conversions only (recommended)
- for rejected conversion only
Pixel firing based on Reason
The postback can be set to fire on any reason or, alternatively, it will fire based on specific reasons only (one or multiple options are available). In te example below, the Postback will fire for rejected conversions that were flagged as Bot, Click Spam, etc:
There is also the possibility to set a delay for firing the postback while waiting for a response for fraud-check from a third party platform (Appsflyer, Internal checks, etc). The delay can be set as a specific number of seconds, minutes or hours:
This is a preview of all the options for setting the Postback:
All these options are available already and can be mixed and matched as necessary. Feel free to get in touch with your account manager for more details and support.